Brand, Corporate Identity and Corporate Image - What's the Difference?
The words 'brand', 'corporate identity (ID') and 'corporate image' are words often used in business communication but do you really know what they mean?
Alison Mo from NOMO Marketing will introduce the subtle differences of each and explain why all three elements are intrinsically linked and necessary in forming the dynamic that, when right, can positively transform a business both internally and externally.
The second part of the meeting will focus on how video and photography can be used to visually communicate your brand and corporate identity.
Nicholas Cave the CEO of Linking UK will explain how rich media and the use of his online directory enhances the way your potential customers get to know and remember you.
Andre Roberts from Amidas Photography will talk about her photography services and how she endeavours to show her customers in their best light. She will also be giving a live photography demonstration
No matter whether you are working as an individual or a large, small or medium enterprise, at the start up stage or an established organisation, this talk will be useful to anyone wanting to learn about effective corporate communications.
This event is free for LSCC Members and will start at 6:15pm in Room 4 at the citizenM London Bankside hotel.