Wednesday, February 15, 2017
Designed to Make A Difference
Designed to Make a Difference.
LSCC member Nick Ovenden is the talent behind the design consultancy Nomo Creative. Here, in his own words, he explains one of his recently completed projects for London based photographer David Oliver where he designed to make a difference.
"I was approached last year by David Oliver, initially for advice about the design of his portfolio. David is well known among design and advertising agencies for his distinctive style of commercial photography and he has a prestigious list of clients including Barclays Bank, Philips, TNT, Macmillan Publishing and the Bank of England.
Design work was well underway on David's portfolio with me selecting images and laying out pages of the large format book when, as often happens with a successful client/designer relationship, the project developed. The portfolio is intended for face-to-face presentations showing large sized images, but I thought "what about reproducing the pages at a smaller size and binding the pages into a small book?" David liked the idea and the result was 'Snap', a postcard sized booklet with 56 pages of images and text by David explaining the back story behind the shots.
David mails the booklets to key clients and prospects to remind them of his commercial photography and introduce some personal projects too, like his shots of Havana, Cuba.
David was so pleased with the booklet that he realised that the design of his website should be updated in line with the new brand style that I was developing. Together, we planned the content of the new site, reducing the number of images and categories to make navigation simpler.
Design for the website took me a few days, ensuring it was responsive to all mobile and desktop devices, before the layouts were sent to David's web builder in France for programming.
David, sensibly, likes to keep in contact with his clients though regular email updates and my next task was to re-design the email template in the same style as the other items.
The result of this work, for David, is a consistent set of marketing tools that work with each other to get his work seen, and his name remembered, by the right people; his customers".
For more about Nomo Creative's design work visit www.nomocreative.co.uk